Create: Content Development Tips

Trying to maintain a blog or build a newsletter for your company? What about managing your social media? Feeling as if you're out of ideas and not sure of what to write about next? At some point you may find yourself stuck in a content rut.  Don't fret because there is a wealth of untapped ideas hidden right in front of you.

Pay attention to the organic conversations happening around your brand/product/service. Go back to those comments, emails, tweets, reviews, etc., and mine for content. 

“Tip: Mine for content in your customers emails, comments, tweets, and reviews.”

For example:

• Notice a recurring theme in questions? Spin those FAQ's into an opportunity to launch a series of articles addressing the topic(s).
• Discuss trends
• Interview a follower who frequently comments. 

Whenever you hit a block remember this little tip and your edit calendar will thank you!