Nordstrom released their holiday catalog today. In true Nordstrom fashion you will find plenty of stylish options that will not disappoint. Typically we stumble upon this seasonal goody while sorting through our snail mail. Today, however Nordstrom added a check mark to the innovation ledger by releasing their holiday catalog on Pinterest first. This is a great marketing alignment strategy. Nordstrom is operating within a hyper targeted location. They are reaching an engaged audience whose main goal is to create pin boards and product wish lists. Genius move and an excellent example of innovating!
Image courtesy of Nordstrom, Inc
